Runway Stories: step inside UNFRAMED — Read the blog

Build your Alter Ego

Choose your canvas. Find your character. Wear more art.

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Art comes to life

Inside UNFRAMED: the characters, the craft, and the runway.

Explore Runway Stories

Start Your Alter Ego Collection

Angel Unisex Heavy Cotton Tee

Regular price

$50.00

Sale price

$50.00
Revealed 3.0 Unisex Heavy Cotton Tee

Regular price

$50.00

Sale price

$50.00
Spider Unisex Heavy Cotton Tee

Regular price

$50.00

Sale price

$50.00
The Real Witches Heavy Ultra Cotton Tee

Regular price

$50.00

Sale price

$50.00
Oiran Tapestry

Regular price

$75.00

Sale price

$75.00
Gwendolyn 2.0 Tapestry

Regular price

$75.00

Sale price

$75.00

The stories behind the looks

Five Handmade Masks That Transformed Alter Ego’s Runway Looks at Bumbershoot
Five handmade masks and the UNFRAMED garments they were made to accompany, from the Divine Observer to the Obsidian Executioner.
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Behind the Scenes of Alter Ego’s Bumbershoot Fashion Show
Inside the dressing, beauty, movement, music and technical work behind UNFRAMED’s 30-minute living gallery.
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How We Turned Original Artwork Into a Living Runway Gallery at Bumbershoot
The story behind UNFRAMED: how Alter Ego transformed original artwork into 18 runway looks, masks, movement and a living gallery at Bumbershoot.
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Press & Media

The Press Room: Stories Beyond the Frame

Explore the Bumbershoot debut, discover the stories behind the collection, and access official media resources.

Visit the Press Room